This decision to niche down in your photography business can be such a tough one, right? I’ve been there. You need the money to keep things afloat, but you don’t want to do work you don’t love. It’s quite a dilemma.
But here’s the thing . . . you can’t be great at all things.
The best restaurants are the ones who specialize in a certain cuisine. Why? Because they make the same type of foods and use the same ingredients day in and day out. The chefs know what their customers want and expect. They have honed their craft and are specialists in their field. Those are hands down the best places to eat!
The same goes for photographers. Yes. We need to niche down. Whether that means weddings, newborns, family photography or custom high school senior portraits. Find your passion and go with it.
Be the specialist in your area, not the jack of all trades.
This is the best decision I ever made way back in 2009. I made the switch to only photograph high school seniors. Our studio quickly became known as the senior studio in town and I was finally happy doing what I loved. Don’t be afraid to make the switch. I don’t regret it at all! My happiness and profits increased dramatically :)
At the end of the day, does it really matter?
I think a big fat YES is in store here! Wouldn’t you rather be serving your ideal client running a profitable business you love instead of just doing sessions because you need the money to pay rent? Think about it. You started this photography business to make money doing what you love and to provide for your family while fulfilling your dreams. Right? So, yes. It matters. For your sanity, for your peace of mind, for your bottom line, for you.
5 Steps To Niche Down and Specialize In Your Photography Business:
Go through your galleries. Which images move you the most? Which ones light you on fire?
Think about your sessions and past clients. Which ones are your favorites? List reasons why.
Once you have it narrowed down to where you want to be in the photography industry, start researching your area. Is there anyone else doing what you want to do? Are your styles similar? Know your direct competition, but don’t obsess over them.
If you don’t quite have enough image samples in your portfolio it’s time to start adding to it. This might mean a few discounted sessions, gift certificates or trades with a hair and makeup artist in the area. Perfect your craft with this segment of the market while beefing up your galleries. You have to show what you want to sell.
Once you have your galleries where you want them it’s time to own your new speciality! Market like crazy. Not in a cheesy used car salesman type way. But fill your social media feeds with what you want and love to do. The clients will come. You just have to show them why. You are now the best at what you do in your area ;)
What’s your passion? Have I convinced you to go for it? I sure hope so. It’s so worth it friends. Let’s keep in touch. Let me know how it’s going, and if you have any questions about niching down in your photography business. I’m happy to help!