Giving up control of things is not an easy thing to do. Especially when you’ve done it all for so long. You feel like it’s easier, faster and cheaper to just do it yourself! Right?! But guess what? That’s the problem. You will be doing EVERYTHING yourself. And there is only so much of you to go around.
Over the years I have outsourced more and more in our senior studio. It’s a little addicting at this point! It has given me so much peace of mind and personal time back. There’s nothing like it y’all! If you are on the fence, let me try to convince you that outsourcing is the only way to go :)
So what are some things you could outsource in your senior studio? I’m glad you asked!
The Top 5 Things To Outsource In Your Senior Photography Studio To Maximize Productivity And Profits:
Editing & Retouching - Turning over our editing and retouching to professionals is by far the best decision I’ve ever made. Was it an easy one to make? Nope. Was there an adjustment period? Yep! But I’m so happy I finally did it. Outsourcing image editing has saved me countless hours of work and given me my life back. Some of my favorite companies to work with are Indy Pro Touch & Rebooku. You can save 10% off your first Rebooku order by using code RefcM7k4li at checkout.
Album Design - I have to give it to Rebooku again for album design. They have beautiful templates for senior albums and have great turn around time on the design work as well. But if you have someone in house to do album design for you, I would recommend using Fundy for custom album design. It’s very user friendly and has helped us cut our design time and costs so much.
Client Management - Gone are the days of spreadsheets, notebooks and word templates. We have been using Honeybook for our client management and absolutely love the freedom and confidence it gives us in the studio knowing we aren’t letting anything fall through the cracks with any client. It’s a lifesaver! Honeybook is giving our readers 50% off their first year with them! How awesome is that?!
Legal - Sure you could write your own contract with your studio’s policies and procedures. But do you know if you’re really covered? I doubt it. I did this for years and never felt safe. Since purchasing our studio contract through The LawTog I feel so much more confident. And yes, it has saved me a time or two with troublesome clients. A studio contract written by an attorney who specifically works with professional photographers is worth every penny!
Branding - Our website and marketing materials set the tone for how potential clients will receive us and for how much they can expect to pay for our services. If you have a flawless professional and artistic design, they will expect to pay a premium. Modern Market to the rescue! They have a site full of Logos, Branding Collections for your marketing materials as well as SquareSpace and ProPhoto Website Design Templates.
Find your wheelhouse. And outsource the rest. If you can make more money in the time it would take you to do some of these things, then it’s a no brainer. Do the things that bring in sales - like shooting - you know, that thing you were in love with way back when you started this business? Yeah. Do that.
Anything else you outsource in your studio? I’d love to know!