90 Day Goals. Why?


Goals . . . We’ve all set them.  We’ve all failed miserably at achieving them too!  So, let’s get real about why they aren’t working and what we can do to fix that.

Here’s how it usually goes, on January 1st we sit down with a blank piece of paper and write down all of those big picture goals we want to accomplish in the coming year.  And by January 6th the list is nowhere to be found.  Right?

Goals | 90 Day Goals | Priorities | Values | Powersheets |Work Life Balance |PowerSheets | WAHM | Working From Home | Girl Boss | Creative Entrepreneur | Female Entrepreneur | Simply Successful Creative

So, first off, let’s don’t even worry about January, okay?  You can start making and crushing goals any day of the year!  I do like to break mine down into quarterly goals because of business, but we can ease into that later.  

I keep my goals list (and so many other things) in a Trello board so that I can easily reference back to them.  Have you tried Trello?  It’s a life-saver!

But for the hard work, what I do to actually get to my goals is use PowerSheets.  This is an amazing system by Lara Casey.  I have gotten so much accomplished by using her "Make It Happen" mentality. 

I love these action-inspiring worksheets!!!


You have to dig a little deeper to build that goals list.  They need to be well-defined and measurable.  They need to be achievable in a relatively short time frame too.  

Before you even consider your goals, let’s talk about a few other big picture items: values and priorities.


Values will always* be the same.  These are our do or dies.  The things we stand beside, stand on, our back bone, nothing crosses this line kinda stuff.  When setting your goals be sure you aren’t misaligned with your value system.  


You may not think these would change, but yes, over time priorities shift.  As we go through different seasons in life, areas of our lives will become more important than others.  

As an example, when our middle son was born he had some severe health issues.  We almost lost him.  He is as strong as can be today!  But guess what changed in that moment?  Our priorities!  In the blink of an eye work didn’t matter, salaries didn’t matter, the number on the scale didn’t matter.  Nothing mattered except taking care of this little boy.  

There will be times when the family life is a little crazier (hopefully not as dramatic as what we experienced), the kids are involved in several activities that take up alot of time, maybe a parent becomes sick . . . when we may not be able to thrive at our next big plan we had for our business.  And that’s okay. That’s life, and we adjust our priorities and do the best we can in that season.


Every few months I like to evaluate where I am with my priorities.  Sometimes life will just do this for me though!  How sweet?!  Haha!  But I sit down and think about how I am doing in the main areas of my life:  relationships, health, finances, personal growth, my business, etc.  If I find myself lacking in an area or two that truly is a priority to me, I know it’s time to refocus.  

I figure out what I’d like to “fix”, get back on track or really accomplish over the next 90 days.

Why 90 days?  

Because it’s doable.  Because it’s just enough time to really make a big push, to form a new habit and to crush a goal I’ve been wanting to hit for a long time.  

90 Day Goals

Once I know those areas I want to focus on, I brainstorm what I’d like to accomplish in the next 90 days.  I make a list of 4 - 6 goals I want to crush in the next 90 days.  Let’s say I wanted to work on my relationships and profitability in my business over the next 3 months.  

So those goals I jotted down might look something like this . . .

  1. Have one date night each month.  

  2. Turn off my phone at 9:00pm each night.

  3. Family dinner together 3 times a week.

  4. Bring on 6 new clients.

  5. Cut cost of goods sold by 2%.

  6. Team up with another like-minded business to cross market.  

You get the idea.  These goals will be the 6 things you really focus on over these next 90 days to keep moving forward.

Post these 6 goals somewhere you can see them every day.  And look at them each morning!  I'll plug my obsession with Trello again right here :)

Next steps

Schedule in your goals.  So, if my goal is to have one date night each month I am going to go ahead and mark that date in my calendar.  I also jot the dates down on my goals list beside that goal as a little reminder.  What are the very next steps I need to do to make that happen?  Hire a babysitter?  Make a reservation?  Brainstorm ideas?  These go to the top of my to do list!

You should always know what the next step is toward accomplishing a goal.  If not, it just kinda keeps floating out there with no action taken towards it.  Keep writing down your next steps towards each goal every day, every week.  And keep these next steps towards the top of your to-do list.  These should be ten minute little tasks to keep moving your closer to your goal.  If you know you need a big chunk of time a few days a month, schedule that into your calendar.  And don’t let anything get in the way of that time you’ve devoted to accomplishing your goal.  You will be amazed at how much you can get done in just a few months!

I’m so excited to hear about your next 90 day goals.  What’s on your list?

How Outsourcing Saved My Business and Sanity


I was at my wit's end.

You see, I can be pretty darn good at something when I focus on it.  We all can be, right?  When business was going great, the house was a horrible mess.  When the laundry was folded, dishes cleaned and dinner was on the table every night, I wasn't returning client calls quick enough and getting behind on processing orders.  

Panic and stress were getting to be the norm.  

I could rock one side of life.  But not both.  That's when I decided to get some serious help.  And I haven’t looked back since.  

Outsourcing | Delegate |Work Life Balance |PowerSheets | WAHM | Working From Home | Girl Boss | Creative Entrepreneur | Female Entrepreneur | Simply Successful Creative

So what sorts of things did I outsource?

For business the first things I outsourced were image editing and email.  

  1. Image Editing.  As a photographer this is one of the toughest and most time consuming parts of the business.  I turned over my final editing to a wonderful company called Rebooku.  They have really fast turn around times and do great work!  I also let them do some album design and image extractions for custom sports work when I need it too.  Use this code: RefcM7k47li for 10% off your first order.  You will love them!

  2. Email.  Ugh.  I hate it.  I had learned the art of email templates (we'll talk about that soon), but they weren’t getting sent out on time and sometimes not at all.  Yikes!  This does not make for a good client experience.  I knew I needed help to organize and automate my processes.  After lots of research I settled on a studio management system called HoneyBook.  I am head over heels in love with HoneyBook.  It has saved me over and over again because my poor little brain can only retain so much.  The good guys over there are giving my followers 50% off! Woohoo!

  3. Help around the office.  Around the same time I did hire a part time assistant to help with client management and to assist on photo sessions. This was a blessing in and of itself.  If you can't afford to hire an assistant consider starting an internship program.  You could contact a local high school or university to easily fill a spot for course credit.

  4. Social Media.  A thorn in my side and maybe yours too.  I do love it, but I struggle to find the time every day to write an amazing caption for my next post. Life is crazy, right? And we can’t be creative 100% of the time. Sure I have my client's beautiful images which I am always posting, but I love to post styled artwork too.  I love the styled images from Styled Stock Society. They offer so many different options for filler content when you need it! Oh, and Planoly is the bomb for planning out your Insta feed ;)


Who has time . . .

. . . to take Instagram-worthy photos when you’ve got a business to run?

Let’s talk about things that can be outsourced at home.

  1. Cleaning.  Number one on this list has to be cleaning!  I hired a maid service to come in twice a month to do all the things I hate!  It would take me a week to do the things they do in four hours.  And there is nothing like a clean home to ease some tension and help you relax.

  2. Meal Prep.  There are some wonderful meal prep services out today.  We love Dream Dinners and Freshly.  Thaw it the night before and follow the directions to cook your meal.  Is it a little pricey?  Yep.  But I didn’t have to plan the meal, shop for the groceries, wash and chop veggies or meat.  It’s all done.  And the meals are fantastic!

  3. Grocery Shopping.  I can blast through the grocery store aisles like mad woman, but it’s so nice to see a big giant box show up on my front porch knowing I only had to click a few buttons to stock my pantry.  My favorites are Amazon Subscribe & Save and Thrive Market. Thrive is like a combination of Whole Foods meets Amazon.  It’s chock full of organic and non-gmo options if you are into a healthy lifestyle.  Get 25% off your first order here

  4. Dry Cleaning.  I do not have the time or patience to iron my husband’s pants and dress shirts for work.  There I said it.  Haha!  Most dry cleaners have a pick-up and delivery service.  Check out your local ones if this is something you could easily sub out.  

Outsourcing was THE best thing I ever did for my business and family! I fought it for the longest time, thinking I could do it all.  But I would just become more and more frustrated.  Because guys, we can't really do it all.  And there is absolutely nothing wrong in admitting that!

I’m so happy I waved that white flag just as high as I could when I finally realized it.  Are you ready to let go of some things?  Have you already?  What am I missing out on?  I’d love to know where you’ve learned to outsource as well.

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