113: This Could Be The Biggest Game Changer For Your Photography Business In 2024

Welcome back to the podcast!  If you missed my interview with Aileen Klebba earlier this week, make sure you go back & listen to episode 112. This lady 10x’d her sales this year & she tells you all about that happened in that interview.  It’s a really good listen.


Alright, I hope you’re ready for this one because I’m going to tell you about the absolute biggest game changer in my business & one that could totally be for you too this year!


I started with in person consults when I had a studio way back in 2009.  These were great, but so time consuming!


When I moved to a new area & found myself without a studio, I went to booking over the phone.  I loved the calls, but they weren’t scheduled so there was some back & forth.  Of course, this was back in the day when people actually picked up their phones.  I did pretty good with them, but this definitely had its challenges.


Time went on & my kids started getting more into sports as they got older & my time was getting eaten up by mom life.  No complaints.  It was just the season of life I was in.  So I knew I needed to come up with something.


I loved the scheduled part of the in person consult & I loved the simplicity of the phone call because I didn’t have to prepare all that much for it.  About that time, zoom really started becoming a thing. I think that was around 2016 or so. 


I was country when country wasn’t cool.  (And I really just showed my age!  Also, if you know what I am referencing, we can totally be friends!)


So, I immediately fell in love with doing virtual consults!  I mean all I had to do was put on a nice top, clean up a little area of my office & do my thing!  My conversion rates went up & I never looked back!



I used to have inquiries come in.  I would call back or send a pretty magazine & then I’d totally get ghosted.


I was so confused!!!  Was I too expensive?  Did I say something wrong?  Did they not like my work after all?  I never knew & it drove me crazy!


So, when my students tell me this, I understand the frustration & I know immediately how we can fix it!  We can turn that confusion into straight up CONFIDENCE by tweaking a few things & implementing a solid pre-booking consult process!


And here’s an added bonus, that consult allows for increased sales because of the perceived value of it.  You are setting aside time to sit down & talk to your potential clients about their needs, their desires & what you can offer them.


On the opposite side of this equation, the ones who are willing to set aside THEIR time to talk to you are more serious inquiries & generally not price shoppers.  They value the added attention to detail & they are for the most part a higher quality client in the end.


I’m going to read you some of the things my students have said because they were once where you might be today - a little doubtful that this really works.  In fact, some of these ladies went into consults kicking & screaming!  But here’s what happened:

Did you hear all those booked sessions?!!!  And that is just a fraction of what goes down inside Studio Secrets.  These ladies are doing so great & I couldn’t be prouder of them!



It’s possible, my friends.  With the right messaging, pricing, workflow & marketing systems in place, you can go from confused & frazzled, getting paid way too little to NOT having to work those long nights & weekends, to paying yourself regularly, to not snapping at your kids because they asked for ANOTHER snack while you’re editing & HALLELUJAH . . . spending quality time with your family instead!



Now you don’t just jump on a zoom call & instantly book a client.  There’s strategy behind that call.  There’s a rhythm you need to get into.  There’s a way to prepare for that call, a way to feed off their body language & energy level.  There’s a way to overcome those common objections before they even come up, a way to close the deal, right there on that call.



This is one of the main systems I teach inside Studio Secrets and one that we talk about all year long in that room - how to prepare, how to get better.



If you’re tired of the constant struggle to get your ideal clients to book & get paid what you are worth, give me this slow season & I’ll set you on the path to the business of your dreams built around the life you love. That’s what I’m all about.  Those 20 seats for this round are on pre-sale right now before I officially open the doors later this month.  You can send me a DM on instagram that says I’M IN & I’ll get you early access.  Or you can hop on the wait list at www.seniorstudiosuccess.com/studiosecrets.  



Wanna know something really cool?  If you listened to the intro you already know, but I’ll even get you started FOR FREE inside my live event, Consults That Convert.  Yep!  I’m teaching you EXACTLY how to book clients in 30 minutes or less January 24th - January 26th!



REGISTER HERE FOR CONSULTS THAT CONVERT (replays available for registrants) 



Here’s the thing . . .  



I wanna be the girl who comes right along beside you, answers your questions & cheers you on until you get that dream business you’ve been working so hard for.  Let’s get you from that frazzled, maybe frustrated state to the confident CEO that I know you can be.  

 

I believe in you.  You gotta believe it for yourself & move your feet.  Action takers are money makers.  So get registered for Consults That Convert & get ready for Studio Secrets, because it’s about to all go down!  I’m excited to get to spend time with you guys!




Thank you for listening today.  If you found value in today’s episode, share with a friend who needs to hear it too.  My goal is to help you build a more profitable, productive & purposeful business so that you can spend more time doing what you love with the ones you love. I’ll see you over on instagram!  Have a great week y’all!

 

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