Get real with me for a minute.

How real are you actually being in your Instastories? Are yours more like constant advertisements, sales and your work only?

Do your followers really know who you are?

If you are pausing to think about the answer to that question, then the answer is probably no, they do not.

We can change that though! And guess what?! It’s not all that tough!

I hear it all the time. Photographers (and other business owners) complaining about how they aren’t getting the engagement they want from Instagram, it’s not worth their time, their life isn’t interesting enough, the algorithm stinks and their followers aren’t seeing their posts.

Wanna know my response? You aren’t going to like it. But I’m a straight shooter so here goes. If something isn’t working in our social media accounts, it’s our fault, not the “algorithm”. As business owners, if something is broken we need to own up to it, take responsibility for figuring out how to fix it AND here’s the important thing - we have to take action and follow through. I’m talking to myself here too guys! It’s just the harsh reality of it.

Here’s the deal - people want to do business with people.

They want to know who you are, they want to fall in love with you (not like in the ask you to marry them kind of love, but in the care about who you are and what you’re about kind of love), and they want to trust you. But you have to give them reasons to do each one of these things!

How To Keep Your Senior Model Team Engaged

So that’s the secret. Get your followers to know you, to like you, to trust you.

Wait. I’m not done ;)

You thought this blog post was about getting more engagement on your instagram stories, right? Oh it is my friend.

You get engagement when you show up in your stories consistently, when your followers get to know who the person is behind the business and the logo that is currently in place of your profile picture (big no-no), when they miss you when you are gone for a day or so, when they see something when they are out and think of you, when they know they can ask you a question and you will be there to answer it for them. That’s when you get the engagement you have been hoping for.

Ok, but how do you get to that point? How do you get that comfortable with your audience?

How do you get from “this is what I do” to “this is who I am”?

* DON’T MISS THIS! *

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The doors open November 4th for something very special for a handful of photographers who are ready to get laser focused on their businesses.

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If you’re ready to turn your expensive hobby into a thriving business be sure you are on the wait list.

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